About

Welcome to VERVE — a curated luxury women’s boutique where fashion meets feeling.
Located adjacent to The Hotel Carmichael at Carmel City Center, VERVE was designed as an experience that blends style, sophistication, and soul — much like the legendary Ella Fitzgerald, the muse behind our name.

Our boutique draws inspiration from Ella Fitzgerald’s recordings on Verve Records, her unmistakable grace, and her effortless ability to make every note feel timeless. Just as Ella redefined music with authenticity and passion, we aim to redefine retail with that same spirit — where every woman who walks through our doors feels celebrated, inspired, and seen.

Each piece at VERVE is hand-selected from the world’s most sought-after designers — collections that embody modern elegance, confidence, and ease. From statement silhouettes to refined essentials, our edit is curated for women who live with verve: energy, enthusiasm, and unmistakable style.

At VERVE, shopping is more than a transaction — it’s an experience. Our stylists provide personalized, one-on-one attention to help you discover pieces that capture your individuality and elevate your every day. Whether you’re dressing for an occasion, curating a wardrobe, or simply indulging in inspiration, you’ll find it here — beautifully edited, thoughtfully presented, and unmistakably you.

The word “verve” means vitality and spirit, and that energy infuses everything we do — from our service to our style to the soundtrack of Ella Fitzgerald echoing softly through our space.

Discover your verve. ✨